Australian Greens: 2010 Federal Election The Challenge The 2010 election was a key moment for the Australian Greens. Growing discontent with the two big parties saw the Greens emerge as a strong alternative for disenfranchised voters, however, a number of their policies remained largely misunderstood. The key challenge was to present the Australian Greens as a credible and …

Rockstar Games: LA Noire The Challenge The first Triple-A game to be developed in Australia, LA Noire marked a sharp directional change for Rockstar Games. The introduction of this game as a new intellectual property and Australian based release ensured this release required special attention. Strategic Insights LA Noire draws in both plot and aesthetics …

The Challenge Rockstar Games released Red Dead Redemption in 2010. The game was a spiritual successor to the 2004 Red Dead Revolver. Strategic Insights All advertising featured a distinctive red colour and iconic protagonist John Marston. The intent to burn the image into consumers minds and make the product instantly recognisable in stores. What We …