Search Engine Marketing (SEM)
Search engine marketing (SEM) or Pay Per Click (PPC) is the process of improving the visibility of a website in search engine result pages (SERPs) such as Google, Yahoo and Bing through the use of paid placement, contextual advertising, and paid inclusion.
We create targeted and well thought out SEM campaigns across various Pay Per Click services like Google Adwords, Yahoo Search Marketing and others based on your organisations requirements and budget. We focus on increasing your ROI (return on investment), driving quality traffic to your website and improving conversion and click through rates (CTR).
Our SEM services and tools include:
- Comprehensive industry keyword research
- Website, industry, product/service and competitor analysis
- Detailed Campaign, Ad Group, Ads/Keywords set up or restructure
- Landing page setup, content creation and optimisation
- Analytics/Adwords tracking and improvement reports

