Rockstar Games: LA Noire
The Challenge
The first Triple-A game to be developed in Australia, LA Noire marked a sharp directional change for Rockstar Games. The introduction of this game as a new intellectual property and Australian based release ensured this release required special attention.
Strategic Insights
LA Noire draws in both plot and aesthetics on the film noir and it was considered imperative to draw on these creative considerations in in the media strategy.
What We Did
- Media Strategy
- Media Planning
- Outdoor
- Online
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What Happened
L.A. Noire received positive reviews and was best-selling new IP, with a number of stores selling out in the first week. The title went straight to the top of the AU charts and staying there for a number of weeks.